“Cookies” are small data files that are placed on your computer or other device when you access a website or use an app. They may be created and placed by either the website or app you are visiting (in which case they are referred to as “first party” cookies), or by websites or apps other than the one you are visiting (in which case they are referred to as “third party cookies”). We use both “session cookies,” which expire when you close your browser, and “persistent cookies,” which expire after a set period of time (even if you close your browser).
“Pixel tags” (also called beacons) are small blocks of code placed on webpages, apps, emails or ads that enable us to identify users when providing our Online Services and track interactions with our Online Properties.
“Software Development Kits” (also called SDKs) are blocks of code that are functionally similar to cookies and pixel tags, except for mobile apps. SDKs allow their developers to collect information about the device and network you use to access our apps, and about your interaction with ours apps.
“Local storage” refers to files that are created by apps or websites, and stored on your device or browser. Such files function similarly to cookies.