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NASCAR Changes Their Logo for First Time in 40 Years

NASCAR, Cup Series, Logo

NASCAR changed its logo for the first time since 1976 to include a new font and styling

NASCAR changed its logo for the first time since 1976. The change comes in conjunction with Monster Energy becoming the primary sponsor of the Cup Series. NASCAR, the National Association for Stock Car Racing, was founded in 1948 by Bill France Sr. The original logo had red and white checkered flags crossed with two cars facing each other.

The NASCAR logo has changed four times since the original logo was unveiled in 1948. The first change came in 1956 and was used until 1963. The logo changed again in 1964 until 1975.

The NASCAR logo changed to its multi-color bar in 1976. The latest change is a slight modification of the previous logo, with multi-color bars and a new font.

“Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport,” Jill Gregory, NASCAR's Chief Marketing Officer, said in a release. “It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport's visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark.”

NASCAR, Cup Series, Monster Energy, Logo

Monster Energy is the new title sponsor of the NASCAR Cup Series.

The highest level of NASCAR racing was known as the Grand National Series until 1972. The R.J. Reynolds Tobacco Company became NASCAR's first primary sponsor in 1972. It was known as the NASCAR Winston Cup Series until 2003.

In 2004, Nextel Communications became the title sponsor of NASCAR and changed the name to the Nextel Cup Series. In 2008, it became the Sprint Cup Series when Nextel and Sprint merged companies.

Monster Energy became the new title sponsor of the NASCAR Cup Series at the beginning of 2017.

“Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” Brian France, NASCAR Chairman and CEO said in a release. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today’s announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.”

NASCAR, Cup Series

NASCAR used this logo from 1956 to 1973.

The NASCAR K&N Pro Series East and West have gone through name changes as well. The West Series started as the Pacific Coast Late Model Circuit in 1954. It became the Grand National West Series, then the Winston Grand National West Series before K&N took over as the title sponsor of the series.

The K&N East Series was originally formed in 1987 as the Busch Grand National North Series and raced primarily in the northeastern part of the United States. The series name changed to the Busch East in 2006.

In 2003, NASCAR unified the rules of the East and West Series and added the Toyota All-Star Showdown race pitting drivers and teams from both series against each other.

K&N Engineering became the title sponsor of the NASCAR Pro Series East and West Series in 2010.

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The Joker Machine Custom CX500 Keeps the Café Racer Tradition Alive

Joker Machine CX500 Cafe Racer left view

The CX500 proves to be an exceptional base for a cafe racer in the hands of Joker Machine

Honda’s CX500 was only produced from the late 1970s through the mid 1980s. There were several variations built around the half-liter motor, including a now rare turbo version. Some call the bike odd, others call it innovative. No matter what you call it, the unique combination of the Moto Guzzi-esque cylinder configuration and the clean, industrial lines of the water-cooled engine has proven attractive to a fair number of custom builders over the years.

Arguably one of the coolest CX500 customs ever built was on display at the 2016 SEMA show in Las Vegas. It was created by Joker Machine, an innovative aftermarket parts company that manufactures beautiful bolt-on accessories for a huge array of motorcycles. The Joker Machine Café Racer is an example of what happens when a unique bike is placed in the hands of a talented builder. The donor Honda is a 1978, making it one of the earliest models. Its rebirth, courtesy of the creative guys at Joker Machine, took place almost four decades later.

Joker Machine CX500 Cafe Racer right view

Some of the original lines of the CX and tasteful cafe racer touches define the Joker Machine custom

What’s refreshing about the Joker CX is that it retains the basic lines of the stock bike. Café racers have a deep-rooted history of tweaking a bike into a personal statement by removing all superfluous stock items and adding only what will make it go faster. Traditional café bikes were skeletal versions of the models that rolled off the assembly line. Joker Machine honors that tradition, in large part, by not morphing the bike into something unrecognizable. The stock CX500 tank remains – albeit with a beautiful paintjob – and the engine rests as the focal point of the Joker Machine custom. Even the stock Honda 5-star wheels are retained, nicely updated with a unique matte powder coating.

The café tradition of minimalism is also on full display on the Joker bike. The side panels are conspicuously absent leaving a ‘window to the other side.’ Fittingly, the only things occupying the space between the engine and rear wheel are the K&N pod filters! We can’t think of a better way to frame the best performance filters in the world.

Joker Machine CX500 Cafe Racer engine at SEMA in Las Vegas

Joker Machine's beautiful head covers sit just ahead of the K&N pod air filters

Custom parts abound on the CX. Joker Machine’s amazing valve covers grace those unique, upward-canted cylinders. The billet upper triple clamp assembly is a work of art and holds just enough instrumentation to give vital ride info. Speaking of billet, the fuel access cover is a signature piece that carries the company's winged J logo. The stock radiator has been nicely down-sized and is framed in more of the Joker Machine aluminum craftsmanship. Completing the billet add-ons are the rear-set pegs and foot controls which are as beautifully machined as the triple clamp.

Joker Machine CX500 Cafe Racer billet triple clamp at SEMA in Las Vegas

Joker Machine's billet work for the CX is everywhere on build

The rounded tail section and unified seat add to the racing form of the build. That rear end eliminates what may be the weakest styling element of a stock CX – a seat that Honda’s designers seemingly modeled after a gymnastic pommel horse. The low clip-on bars and bar-end mirrors complete the café posture of the bike. The traditional café style of a chopped (or missing) front fender is carried out on the Joker Machine CX with a subtle and close-fit matte black part.

The Lake Havasu City, Arizona-based Joker Machine has created a winner with the CX500 Café Racer. K&N is proud to have our filters on display and protecting the ultra-cool custom.

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Mike Cavanah Loves 1969 Camaros, But Wasn’t In The Market Until He Saw This Car

Very little of the original Camaro is left in Mike Cavanah's Pro Street machine

While Mike Cavanah’s 1969 Camaro looks subtle, its performance is anything but

When Mike Cavanah started out to build his ultimate Pro Touring car, he bought a 1969 Camaro off of eBay as a starting point. While a huge fan of the Camaro and the '69 sheet metal in particular, Mike felt that perhaps there were enough Pro Touring ’69 Camaros already in existence and changed his plans. Instead he built his now famous 1966 Chevelle Grand Sport.

Fast toward a few years. Construction of the Chevelle was completed and Mike was enjoying driving it around the Santa Monica Mountains as well as at track days and autocross events. And then another 1969 Camaro sort of dropped into his lap. The car was stunning, the price was right, and it needed virtually nothing, and since he wasn’t faced with a three-year build as there was to get the Chevelle on the road, he bought it.

Powerful brakes are needed when there's a powerful engine under the hood

15.5-inch Brembo calipers fitted with ceramic rotors and pads are on each corner of this 1969 Camaro

Before we get into specifics, the car has a history about as unique as you’ll find. It was purchased by Major League pitcher Brad Penny, then playing for the Dodgers, with the intent to have it rebuilt and modified. He took it to the shop of late Boyd Coddington where it was stripped to a bare shell and all rust and damage repaired. After the master builder passed away Penny moved the project to Timeless Kustoms, where it was completed in 2013. Distracted by his career, Penny sold the car to another party who then brought the car back to Timeless Kustoms. In turn Timeless Kustoms, knowing his fondness for 1969 Camaros, contacted Mike.

Beyond the 1969 body, Mike was attracted to the car because of the high level of workmanship and attention to detail of Timeless Kustoms and the fact the car was ready to drive as it sat. Mike ordered a few changes to suit his personal preferences and soon he was out running the canyons near his home.

While the Camaro would have come with a small block V-8, its nothing like this engine

The twin-turbo 380 CID Chevrolet LSX small block is tuned to produce in excess of 750 horsepower

Back to the build: Timeless Kustoms cut out the floor of the Camaro’s OEM firewall-back unibody and replaced it with a body on frame configuration with a custom fabricated floor pan. The Camaro shell now sits on an Art Morrison 2×4 Max G chassis, which features C6 Corvette independent front suspension and a four-link solid axle rear suspension. To improve rigidity, a 10-point roll cage was fabricated and installed in a manner as to not draw too much attention to itself. Out on the corners are Corvette Z06 wheels bolted to 15.5-inch Brembo carbon ceramic brakes all around.

Under the hood sits a Chevy LSX small block assembled by Timeless Kustoms, which is fed by twin turbos. The LSX block measures 380 CID with a 4.125-inch bore and 3.620-inch stroke with a rational 9.0:1 compression ratio. A camshaft was custom-ground to match the characteristics of the turbo LSX. Atop the block are a set of CNC machined LS7 cylinder heads. Air is drawn in through a K&N 69-series air intake system, utilizing the MAF sensor connector to tie into the GM engine harness and E-67 computer.

Past the filter, two Precision Turbo water-cooled turbochargers upgraded to ball bearings squeeze the incoming air and then move it through a Spearco intercooler to get rid of as much heat as possible. The pressurized air meets fuel in the cylinders drawn from the custom fabricated fuel cell by a Fuelab boost referenced in-tank 1200 HP fuel pump system.

Under car aerodynamics have become a popular feature among Pro Street builders

Check out the custom under diffuser and rear wing designed to keep the car planted at speed

Taking all the abuse is a Tremec wide ratio six-speed transmission from American Powertrain. Between the engine and the gearbox is a Centerforce twin disc clutch set-up. An aluminum driveshaft transfers all that grunt back to a Ford 9-inch third member, carrying a Detroit Tru-Trac limited slip differential fitted with a 3.50:1 ring and pinion.

Enough about what’s under the body shell. Let’s talk about the exterior, because if the mechanicals are fascinating the exterior is stunning. As is common practice these days, the bumpers were tucked tight to the body. Further, the drip rails were shaved for both esthetics and aerodynamics. A custom rear wing was fabricated by Timeless Kustoms as well as the undercar diffuser, to help keep the car planted at speed. To help pull heat through the intercoolers, a set of subtle air extractors were fitted in the hood. Detroit Speed powered headlamp doors are fitted to the grille, much like the option on some first generation Camaros. If you can’t name the paint color, don’t worry as it’s not in your typical hot rodders’ repertoire. It’s actually based on BMW’s luscious Sparkling Graphite.

Like all good race cars all controls are reached easily by the driver

The cockpit is set up for serious driving with supportive seats and an array of analog gauges

Of course the interior is up to the standards as set by the mechanicals and the exterior. One of the first things you notice is the Marquez design dash packed full of fully analog Auto Meter gauges, tracking virtually every function on the car. The seats were custom built, and designed for fast road or track day use. The interior upholstery is by Eric Thorson, along with a one piece suede headliner and Accu-Mat sound deadening. It does get a little warm from time to time where Mike lives, so a Vintage Air air conditioning system was installed.

As impressive as the list of components and modifications are, they’re little substitute for the impact the car makes in person on your eyes and your ears. For the time being, you’ll have to catch Mike driving the canyons to spot the car as he’s decided that he prefers to bring his Chevelle Grand Sport to shows and competitions. But with a fantastic as this Camaro, you never know – he may change his mind.

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Greg Adler's New Pro4 Truck Creates a Learning Curve for the 2016 Lucas Oil Off Road Racing Series

Greg Adler drifting his Pro4 race truck in the Lucas Oil Off Road Racing Series

Greg Adler sliding the Pro4 from dry to wet track conditions

In racing you are never done learning. This is especially true for short course off road racing. There is always something that can make you faster. For Greg Adler, 2016 was a transition period and full of opportunities to learn new things. Greg acquired Kyle LeDuc’s championship winning Pro4 not too long before the 2016 Lucas Oil Off Road Racing Series season started, and they didn’t have much time to do testing and to get Greg some needed seat time in a new truck to him. The team knew going into the year that even with a championship winning truck they would have to learn new suspension set ups, a new motor package, and that Kyle has a different driving style than Greg. Even without having a new truck there was still plenty of new things for Greg to learn. “I’ve been doing this a few years now and you never stop learning. I’ve been working with Corey Kruseman as my spotter, and with his experience, we have taken a different approach to analyzing the track, knowing where we can find more speed and get the most out of the truck” said Greg.

Greg Adler jumping his Pro4 race truck in the Lucas Oil Off Road Racing Series

Greg Adler with some air time in the 4 Wheel Parts Pro 4 truck

Greg and the team were rewarded early on in the season with a podium in the second round of racing at Wild Horse Pass in Chandler, AZ., and also the fourth round in Lake Elsinore, CA. Greg had some frustrations that were mixed in with the good, but had always had great battles with the truck in front of him while always trying to move forward. Once he got past one truck, he was always looking ahead at his next truck to work around. “There were a few races, such as Reno, last season where we knew we were fast and were battling for the lead and things just didn’t go our way. But at each track we raced at, we learned more about the truck and what it was going to take to be among the fastest there,” said Greg. Over the season Greg battled consistently towards the front, finishing with two podiums, seven top fives, and finishing fifth overall in the championship points.

Greg Adler on the podium after racing his Pro4 race truck in the Lucas Oil Off Road Racing Series

Greg Adler celebrating a great race on the podium

With not having the time the team would have liked to get the truck tested and dialed in before the 2016 season, the team couldn’t wait to start tearing down the truck after the last race of the season. They are planning on having some time to test and get the truck dialed in, and also having some down time as well. But for Greg it’s a different story for his off-season than most people would think. Greg told us, “As the President and CEO of 4 Wheel Parts, I don’t have the luxury of an “off season” that some of my competitors have. We’re in the midst of an aggressive expansion with opening new stores, remodeling existing ones, and combined with our recent acquisition by Polaris Industries, it’s been a busy year. Now we’re laying the groundwork for 2017 to be the best year in our company’s history. Whether it’s in the Jeep, pre-running in Baja or competing in the upcoming King of the Hammers Race in my Ultra4, I try to get off-road as much as possible.”

Greg Adler's Pro4 race truck in the Lucas Oil Off Road Racing Series featuring Autism Awareness

Autism Awareness is one of the things Greg Adler has a lot of passion for

Greg is looking forward to the 2017 Lucas Oil Off Road Racing Series with them expanding the racing venue list. In 2015, Estero Beach in Mexico was added, and this year the team will be going to Wheatland, Missouri, to the signature track of Lucas Oil where they are building unique features into the track. Greg said, “I am feeling good about taking the knowledge and experience we gained from last season into 2017 and pulling out some strong results.” So with a strong season in a new truck, watch out for Greg to come out firing on all cylinders at the season opener in Lake Elsinore, CA on March 24-25, 2017.

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K&N Air Filter Provides Ample Air to Harley's® Screamin’ Eagle Air Intake System

The HD-0918 filter for the Screamin' Eagle throttle body

The HD-0918 filter employs K&N's famous cotton gauze filter media

If you’ve invested in the Harley-Davidson® Screamin' Eagle Street Performance High-Flow 58mm EFI throttle body intake for your 2014 and newer H-D® touring model, you are clearly into performance. That 58mm throttle body is a full 16% larger than the stock intake, which means there is the potential for a significantly larger flow of air/fuel mix to the V-twin engine.

To take full advantage of the bigger intake throat, you need an air filter that will allow for the highest flow of air possible. That’s where the K&N HD-0918 performance replacement air filter comes in. K&N has been the industry leader in high flow filters for decades, and the HD-0918 is designed to provide increased horsepower and torque by increasing airflow. Clearly, it makes no sense to invest in an intake like the 58mm Screamin' Eagle throttle body only to choke it with a restrictive air filter.

The HD-0918 filter for the Screamin' Eagle throttle body

The sealing bead and base seal on the HD-0918 keeps unfiltered air out

Not only is the K&N HD-0918 filter designed to maximum airflow, it is also highly effective in providing top-notch engine protection. Several layers of oil-impregnated woven cotton gauze media in the pleated element offer a powerful line of defense against the particles that are dead-set on destroying that expensive engine.

The K&N high performance filter also features a carefully engineered base seal and sealing bead to prevent the chance of unfiltered air bypassing the element. K&N’s obsessive laboratory and real-world testing protocols ensure a premium filtration product.

The HD-0918 filter box for the Screamin' Eagle throttle body

The HD-0918 comes pre-oiled and ready to use out of the box

The added benefit of that innovative filter media is that it is fully washable and reusable. It’s likely the last filter you’ll ever buy to protect your Screamin' Eagle-equipped Harley V-twin. All that you’ll need to clean the HD-0918 is a recharge kit like the K&N 99-5000. The infrequent cleaning and re-oiling will be easy and convenient.

Of course, you want to keep your Harley all-American and K&N filters have been produced in the USA for the last four decades. The HD-0918 also comes with the K&N 10-year/Million Mile Limited Warranty.

The HD-0918 replaces the Harley part #29413-08. Use the cross reference link on the product page to make sure you are getting the correct K&N filter for your application. For all of your filtration needs, consult K&N’s online application tool.

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