Pfaff Photo Rendering and Designs Bring Imperial Speedster to 2011 SEMA Show

The car began as a 1959 Chrysler Imperial but was transformed to this Imperial Speedster at SEMA.
The car began as a 1959 Chrysler Imperial but was transformed to this Imperial Speedster at SEMA.
Positive and negative responses normally arise when it comes to building a custom show car and that is part of what makes building a show car so exhilarating. Most custom car builders go through numerous hours of designing and re-designing in hopes of creating something truly amazing and it's infinitely rewarding when an on-looker appreciates the completed product. The negative feedback that comes with putting your ideas out there allows a designer and custom builder to consider what could possibly make the build more exciting. Building a show car would not be worth the time and money without both positive and negative feedback.
The 2011 SEMA Show featured this all-original Imperial Speedster.
The 2011 SEMA Show featured this all-original Imperial Speedster.


Murray Pfaff runs Pfaff Photo Rendering and Designs out of Royal Oak, Michigan. Founded in 2002, the company helps builders make sure they see the light at the end of the tunnel before a project begins. Pfaff claims his duties are to, "Illustrate, render, and design cars for builders, automotive aftermarket companies, magazines, and individuals across the country." The design process is done with digital imaging tools. The Pfaff Designs website explains how they can, "take an existing photograph of your vehicle or one similar to it and make any modification you can dream of to make it shine, stand out, or simply be unique." Understanding the end result during a custom build is crucial.

For this year's SEMA Show in Las Vegas, Pfaff showed up with his one-of-a-kind Imperial Speedster. The car originally began as a 1959 Chrysler Imperial. Pfaff designed a shorter, narrower, two seat version of the vehicle and ran with it. He claims that his inspiration for this build evolved from the fact that, "Chrysler never produce a two-seat sports car until the Dodge Viper in 1992." Once the design was drawn out, the build process began. With helping hands coming from all around, Pfaff claims the build took a total of 10,000 well documented hours. The body work is the makeup of the vehicle that gives it the unique look but, aftermarket performance parts allow the vehicle to be driven like a sports car. Pfaff claims to have put 1,400 miles on the vehicle last year. Just to get an idea, here is a list of a few aftermarket products used on the build:
Pfaff's Imperial Speedster equipped with Dayton wheels and whitewalls at SEMA.
Pfaff's Imperial Speedster equipped with Dayton wheels and whitewalls at SEMA.


6.1 SRT HEMI crate motor
Aeromotive fuel system
Ohio Generator alternator
Phoenix Transmission
Mopar headers
Flomaster Hushpower mufflers
Summit Racing exhaust hardware
K&N High Flow air filter and wrench off oil filter
Dana 44 differential
Dayton wire wheels
Goodyear tires
2009 Dodge Viper suspension
Raybestos brakes
One-of-a-kind Imperial Speedster was a big hit at the 2011 SEMA Show.
One-of-a-kind Imperial Speedster was a big hit at the 2011 SEMA Show.


The 6.1L HEMI breathes through one of K&N's universal high flow air filters and the oil is filtered through the premium wrench off oil filter. K&N lists a wide array of universal air filters for automotive applications and offers products for just about every vehicle on the road. Pfaff said that he used his first K&N filter, "20 years ago when I bought my 1988 Mustang GT and now I have them on all of my vehicles!"

All of this hard work has earned the Imperial Speedster the following awards: Mother's Choice Award in 2011, Barris Award, Winifield Select Award, Miguire's Magnificiant Masterpiece Award, Most Unique Award - Goodguys Columbus Nationals, and an eight page feature in Hot Rod Magazine. The Imperial Speedster has received a lot of attention since its completion and one would have to stare long and hard to find areas of improvement for this build. The next goal for Pfaff is to get a Hot Wheels version of the Imperial Speedster put into production.

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.