NCMA Web Catalog Excellence Award Given to KNFilters.com for the Third Year in a Row
- Sep 10, 2008
K&N was awarded the
prestigious 2008 Gold Award for Web Catalog Excellence by the National Catalog
Managers Association (NCMA) for the third year in a row. The award
recognizes automotive aftermarket companies who achieve excellence in creating
detailed, accurate catalog data and incorporate it into a user
friendly website .
National Catalog Managers Association logo
The NCMA was founded in 1974. It is comprised of catalog, product management and
marketing professionals from such fields as manufacturing, distribution and
retail. The mission of the organization is to assist the automotive
aftermarket industry in selling more products, reducing
costs and increasing efficiency.
K&N Headquarters in Riverside, California
"We are honored to have received the 2008 NCMA President's Award for Web
Catalog Excellence for KNFilters.com," said Mike Garner, K&N's Systems
Development Manager. "It takes a quality minded effort by several groups at K&N
for us to even be in the running for this award. If we didn't start with
outstanding accurate data we wouldn't have a chance for consideration."
NCMA scoring criteria for web catalogs involve design, navigation, catalog content, technology, interactivity and innovation.
Over the last year K&N has added new functionality to it's KNFilters.com web site providing more information and new ways to search for products. One recent addition is the VIN (Vehicle Identification Number) search feature, which assists those that do not know their engine size. A user can enter the VIN from their car's dashboard to view all K&N vehicle specific products available. No other information is necessary. Another recent addition is a testimonial search where customers can search for feedback of others with the same vehicle.
There are also hundreds of new product, race and corporate news stories added on a consistent basis that provide consumers and dealers with more information on products and other K&N related news of interest.
K&N also won the Web Catalog Excellence award in 2006 and 2007. The company looks forward to the challenge of keeping its web catalog on the cutting edge while continuing its efforts to provide dealers and consumers with the latest information about K&N products.
Use the K&N application search to find all K&N products for your vehicle then use the K&N dealer search to find a K&N dealer near you.
National Catalog Managers Association logo
K&N Headquarters in Riverside, California
NCMA scoring criteria for web catalogs involve design, navigation, catalog content, technology, interactivity and innovation.
Over the last year K&N has added new functionality to it's KNFilters.com web site providing more information and new ways to search for products. One recent addition is the VIN (Vehicle Identification Number) search feature, which assists those that do not know their engine size. A user can enter the VIN from their car's dashboard to view all K&N vehicle specific products available. No other information is necessary. Another recent addition is a testimonial search where customers can search for feedback of others with the same vehicle.
There are also hundreds of new product, race and corporate news stories added on a consistent basis that provide consumers and dealers with more information on products and other K&N related news of interest.
K&N also won the Web Catalog Excellence award in 2006 and 2007. The company looks forward to the challenge of keeping its web catalog on the cutting edge while continuing its efforts to provide dealers and consumers with the latest information about K&N products.
Use the K&N application search to find all K&N products for your vehicle then use the K&N dealer search to find a K&N dealer near you.
