K&N Mobile Website
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The National Catalog Management Association (NCMA) has awarded KNFilters.com their 2015 Gold Award for Website Catalog Excellence. The award recognizes the outstanding functionality of the K&N website and the quality and completeness of K&N product information. The NCMA is focused on raising product catalog data quality standards in automotive and related industries, and is part of the Auto Care Association. NCMA recognized the best examples of paper catalog, web catalog, and mobile catalog applications at the annual NCMA knowledge exchange conference in Orlando, Florida. Volunteer NCMA-member judges reviewed more than 60 submissions against established criteria in making their choices. The KNFilters.com website includes extensive product information and search tools, including vehicle search, VIN search, dimensional search, local dealer search, product specifications, vehicle fitment data, multiple images per product, product videos, installation instructions, product test data, marketing content, and social media integration.
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Tim Martin, K&N's Chief Operations Officer, has long understood the importance of quality product information. "Our goal has long been to have the best product data and brand website in the auto parts industry, and it is an honor for our website to be awarded that distinction by NCMA. We invest in product data because it drives sales and builds brand loyalty. Our website educates consumers about our products, and helps to refer them to our network of thousands of local retail parts and accessory stores worldwide. The website also forms the foundation for product data that we share with our distribution partners to help them effectively sell K&N products and grow sales. Our website is the published result of thousands of hours of combined behind-the-scenes efforts from a cross functional team at K&N that includes web design, product data specialists, content development, marketing, and product development. Product information is vital to our product design, manufacturing, distribution, and marketing processes. We work to provide K&N dealers with comprehensive and complete product information. We are also constantly working to improve the functionality of the website, and have built a platform that integrates responsive design and usability features for mobile users as well as desktop users. People have great experiences using our products, and we want the website to deliver a great user experience as well."
Mike Garner, K&N's Internet Business Manager, has been at the helm of the award winning website for nearly 15 years. "It is a great honor to get this award from NCMA," Garner stated. "Knowing that the awards are decided by automotive industry members makes it even more meaningful. We have many people in many departments here at K&N that work together to provide outstanding product information that we use on our website, our systems and in files we provide to our customers. In the past year on KNFilters.com we have made many improvements including additional product attributes, images and documents. We also have added new pages and functionality to our mobile website, www.knfilters.com/mobile. Our mobile website has been optimized for finding parts with greater ease, and when you find the right part our dealer search can use your current location to show dealers near you. Complete, accurate data provides confidence to consumers they are selecting the correct part which helps drive more sales and it also reduces returns. Improved product data is well worth the investment." |
