K&N is Honored with Four Prestigious 2013 National Catalog Managers Association Awards
- Jun 15, 2013
For 2013 the National Catalog Manager Association (NCMA) has once again determined that K&N's ongoing efforts are praiseworthy of four "Catalog Excellence Awards." The NCMA is the only professional organization dedicated exclusively to the interests of automotive aftermarket catalog managers. Operating as a professional society within the Automotive Aftermarket Industry Association (AAIA), they consist of over 200 catalog, product management and marketing professionals from manufacturers, distributors and retailers around the nation. For 39 years it has been their mission to help their members sell more products, reduce costs and increase efficiency through accurate catalogs, efficient production processes and new technology. To that regard K&N received two medals in the categories of Outstanding Web Catalog and Mobile Catalog. At the 40th annual Knowledge Exchange conference, held April 20-23 in St. Louis, Missouri, automotive data receivers also recognized the best of their suppliers in providing high-quality, timely and accurate electronic catalog and product information. Acknowledged by Epicor Software and U.S. Auto Parts, K&N Engineering was also honored with two additional 2013 Electronic Data Excellence Awards. Tim Martin, K&N's Vice President of Communication, is unanimously credited by the members of his own team for being the leader with the keen evolving vision that keeps them on top. Although he downplays this role, Martin is responsible for sales, marketing, and information technology, and he unmistakably understands how important getting timely, thorough and accurate data to distributors, dealers and consumers is, as it creates confidence and eliminates uncertainty about choosing the wrong part. There are many groups at K&N that contribute to the catalog data process, however, it is Martin's unique overview and understanding of how significant quality data is to the overall success, which creates a focus on data quality, and allows K&N to continue being a leader in the automotive industry. "NCMA members work hard all year long to produce the application and product data that fuels the aftermarket engine," said NCMA president Brian Griffin, Centric Parts. "It's always a highlight of the conference when we can recognize the very best examples of this work in print and electronic form. The demands on content professionals to be creative and do more with less are greater than ever. And the NCMA members are the best examples of the profession." The 41st annual Knowledge Exchange conference is scheduled for May 4-7, 2014 at the Sheraton Wild Horse Pass Resort in Phoenix, Arizona. Find out which K&N performance products are available for your vehicle using the K&N Application Search at KNFilters.com. |
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| Related K&N News Articles about National Catalog Managers Association (NCMA): KNFilters.com Wins 2012 AAIA National Catalog Managers Association Gold; K&N Receives Two Awards from the National Catalog Managers Association |  |
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