K&N Filters Hooks up with NASCAR as an Official Sponsor

Jan 25, 2011

K&N is now an official NASCAR sponsor

Riverside, CA, January, 25th 2011 - NASCAR and K&N are thrilled to announce a new exclusive relationship making K&N the #1 Filter in NASCAR. In many ways, K&N is the original performance air filter of NASCAR. It was in the 1970's, shortly after the invention of K&N's washable air filters that the NASCAR - K&N story really began. Back when the company was really just a couple of guys with no money and a good idea, their air filter found its way into NASCAR. The reason was because K&N's high-flow air filters were specifically designed to improve engine horsepower and could create a competitive advantage. At first it seemed incredible that this new style cotton air filter could make that much difference.

K&N becomes the #1 Filter in NASCAR

A few measured lap times were all it took to convince race teams that K&N was indeed "the little filter that could." In fact, the last 40 years has proved this again and again as the technology invented by K&N has become the virtual standard for most forms of motorsports and racing.

The fact that K&N is now a large enough company to be an official NASCAR sponsor really brings a smile to the face of Jerry Mall, one of the company's founders. Jerry has clear memories of bringing air filters to the Riverside Raceway just trying to get a few race teams to give him the time of day.

K&N air filters found their way into NASCAR a long time ago

"Back then I was just some guy with a new filter nobody had ever heard of. Just trying to get the teams to test our air filters was a challenge," remembers Jerry. Things are different now and K&N is clearly a force to be reckoned with. Steve Rogers the current President of the company sees the new relationship as a perfect fit. "Some things were just meant to be" Rogers stated, "I always believed it was just a matter of time before NASCAR and K&N reunited, I feel like we have so much in common as family run businesses driven by our passion for motorsports."

K&N brand creation began when it invented a different kind of air filter; a filter made from cotton instead of paper which created two big benefits. The filters could actually increase horsepower because cotton breathes easier than paper, and they could be washed. They proved to be so durable that K&N eventually began offering the world's first Million Mile Limited Warranty. Back in the 70's, few people would have believed that K&N would one day develop into a global filter brand selling millions of products each year. Yet history has been written and today K&N has grown to be the No. 1 performance/Extended Life air filter sold throughout the United States and the World.

K&N is proud to continue the tradition of being a U.S. based manufacturer located in Riverside California, where the company employees over 500 people. By offering products that perform as promised, K&N had developed a reputation for quality and reliability that has stood the test of time. In fact, a K&N consumer is about as loyal and devoted of a fan as you will find at any race track!

K&N offers a complete line of Washable/Reusable High-Flow Air Filters, Wrench-Off Oil filters, and Performance Air Intake Systems that replace the entire factory air delivery system to provide a guaranteed increase in horsepower. K&N makes filtration products for most cars, trucks, and motorcycles. Additionally, K&N has recently released a line of Heavy Duty Air Filters for use on over-the-road diesel trucks, motor homes and other industrial equipment.

In addition to their exclusive NASCAR Performance partnership, K&N will continue to be the title sponsor of the NASCAR K&N Pro-Series as well as a contingency sponsor in the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Camping World Truck Series, NASCAR Whelen Modified Tour and NASCAR Whelen All-American Series. K&N has been a major supporter of all types of motorsports from grass roots racing to the professional categories.

There is a vast amount of information available about K&N products at KNFILTERS.COM where you can even look up the extra estimated horsepower available for your vehicle with a new K&N intake system.

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

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