[Video] Sadistic Iron Werks Bags an Audi R8 and Drops it to the Deck at SEMA 2017

There aren’t too many custom car builders at the 2017 SEMA Show who came with the expectation of “flattening everyone’s expectations” but that was exactly the intention of Bobby Martins of Sadistic Iron Werks.

If passed on the highway by this R8 doubtful you'd see this view for very long

The car is a 2017 Audi R8 with a twin turbo V10 that Sadistic modified for FLO Airride Manufacturing. A stunning custom body from Prior Design North America was fitted, then covered with an APA Wrap in an anodized silver color, what Bobby refers to as “the inside of a Coke can,” though that understates just how striking the car is in person.

Looking more like it landed there than drove the completed R8 heads en route to the SEMA Show

Filling out the wheel wells are B-Forged 315TS wheels wrapped in Toyo tires. Bobby created the suspension using utilizing AirLift struts, but as there aren’t many aftermarket components for a 'bagged Audi R8, Bobby had to fabricate many of the pieces that complete the system.

On Sunday the R8 still looked like this. Check out the assignments on the white board in the back

Bobby’s expertise comes from both formal and informal education. He was a certified Toyota Master Tech for 20 years, but his hobby has been to 'bag vehicles, his first a Bug ('69 that is). He opened Sadistic Iron Werks in 2001 and has become a full-service one-stop shop for air suspension conversions and other performance upgrades.

Hard to believe that the project started just two months before the SEMA Show, and given that information, it’s not hard to believe that the R8 was completed on the Monday before the show. Maybe that’s how Bobby decided to name his shop “Sadistic.”

There's a photo posted here that shows the condition of the car on the Sunday before the show, with a whiteboard in the background that lists all the tasks that need to be completed. Most likely every one is a major undertaking and it's a small wonder that the team completed the car in time for the show. Thankfully Bobby’s shop is located in Hesperia, California, which is less than a 200 miles drive from Las Vegas and the SEMA Show.